Novartis

“Your Attention Please”

Social Editor

A fully integrated campaign that launched with a :60 spot during Super Bowl LIX to raise breast cancer awareness and drive screenings.

Featuring the all-star talent of Hailee Steinfeld and Wanda Sykes, the campaign consisted of dozens of pieces of video content created for broadcast, social, and digital platforms.

Rated the #1 Super Bowl Ad of 2025 by the Northwestern Kellogg Super Bowl Advertising Review.